The SAI Blog is back with a brief update on all things Shively Acoustics International, after doing something a bit different last month. In case you missed it, our high school intern for the summer, Liam Claybaugh, contributed a write-up on the development of branded audio with a brief snapshot of how audio giants Bose and Harman entered the sector. Read his blog post here!

On the Shively Acoustics business side, our ongoing project with Modus, the automotive and marine audio brand from DSP Solutions, remains in focus for now and for the foreseeable future. We’ve been kept busy (happily so) with a long list of loudspeakers of all sorts to design and test, and are about finished now with the first selection of these, with Roger ready soon to begin work on the second. As we move down the list, we are also discussing R&D roadmaps with them and exploring avenues for bringing the loudspeakers to market. We can’t reveal much now, but the design work has us excited; hopefully we’ll have something to show next month at the AES Show Long Beach. TBD.

Work is also now progressing with Listen, Inc. on a microphone array project, though more details on that will have to wait, too. Just know that business is booming as ever for SAI. Keep it coming! We are also pleased to announce that the previously mentioned patent application related to our work with Apollo Neuro is progressing further.

Earlier this month, Roger attended the CEDIA Expo/Commercial Integrator Expo in Denver from September 4-6. In between attending a multitude of company press events and product launches, he explored potential niches for ongoing SAI projects and discussed the prospect of new business with new clients – when is he not? Read Roger’s full account of the expo in The Audio Voice #532 — look for it next week!

Also in the press: as we first mentioned here in July, a previously unpublished technical paper written by Roger and Equity Sound Investments founder Steve Hutt on using “Digital Twin” virtual models has now been reformatted into a featured article in industry magazine audioXpress. Get your copy of the October 2025 issue, out since last week, to read their article “Subjective Evaluation of Production Vehicle Audio System Variance”.

Just around the corner is this year’s COMSOL Conference Boston from October 8-10. Roger will be attending on behalf of audioXpress, covering the event just as he did last year. Following that is the AES Show 2025 from October 23-25 in Long Beach, California, for which Roger is serving as the Automotive Audio & Product Development Chair.

And now that we mention automotive audio… as 2025 draws nearer to a close and 2026 looms on the horizon, operational planning for the AES 6th International Conference on Automotive Audio, set to take place in June in Detroit, is gradually getting into high gear and will soon be front and center for Roger and SAI. After a more than successful 5th edition in Gothenburg in 2024, the returning Vice-Chair can hardly wait!

Until October, folks! Boston and Long Beach await. ■

Shively Acoustics International — Modern Audio Solutions, Worldwide

Soaring through September

Branded Audio: How Harman and Bose Entered the Automotive Industry