Branded Audio: How Harman and Bose Entered the Automotive Industry

Today, branded audio is a fixture of the automotive industry, but in the late 20th century, the idea was still in its infancy. Bringing a recognizable, high-end audio brand into the cabin was a pioneering concept, promising not only better sound, but also a new layer of luxury and identity for automakers to market. Harman and Bose were two key players in this development, a brief history of which is presented here. This month, the SAI Blog hands the mic over to Liam Claybaugh, a high school intern who joined Shively Acoustics for two months this summer. Take it away, Liam. . .